You own the priorities. Toro brings your product and web work to life.
Senior product and web design, ready for your next move.
Focused execution against your team's clear briefs.
Usable experiences and production-ready design.
Design and development, with Toro coordinating its delivery and quality.
Product design and Webflow, with coordinated delivery.
Toro manages its workflow, handoffs and quality.
Improve the experience as your business evolves.
A senior partner for your digital roadmap, systems and cross-team direction.
A digital roadmap connected to your business priorities.
Product systems, workflows and scoped automation.
Senior guidance across digital initiatives.
Ongoing product and web execution, with Toro keeping its delivery organized and quality consistent.
Need execution against your briefs? Pro Growth. Need roadmap and systems leadership? Strategic Lead. More ownership does not mean unlimited production.
Compare the full scope| Scope of engagement | |||
|---|---|---|---|
01Product & web design | |||
| Senior product & web designerSenior expertise, not a junior production queue. | Included | Included | Included |
| End-to-end UX/UI designResearch, flows, interfaces and iteration within the agreed brief. | Included | Included | Included |
| Production-ready Figma designsWeb and app interfaces prepared for delivery. | Included | Included | Included |
| Documentation & developer handoffDedicated implementation documentation beyond the design file. | LimitedAgreed per brief | Included | Included |
| Webflow developmentWebsite implementation within the agreed service scope. | LimitedScoped per request | Included | Included |
| Complex development, motion & animationFeasibility and effort agreed before work starts. | LimitedQuoted separately | LimitedScoped per project | LimitedScoped per initiative |
02Capacity & collaboration | |||
| Requests in progress at a timeYour queue is unlimited. Active work is not. | Limited2 active requests | Limited3 active requests | Limited3 active requests |
| Average first iteration*Planning reference for standard, ready-to-start tasks. Not a completion SLA. | Limited48 hours | Limited24 hours | Limited24 hours |
| Weekly meetingsA shared cadence within your subscription. | Limited1 hour / week | LimitedUp to 3 hours | LimitedUp to 3 hours |
| Embedded in your teamCommunication in your channels and ongoing brand context. | Included | Included | Included |
| Slack communicationResponse windows and working hours agreed at onboarding. | LimitedAgreed window | LimitedAgreed window | LimitedAgreed window |
| Onboarding & team integrationAlign channels, inputs, priorities and delivery workflow. | Included | Included | Included |
03Delivery & ownership | |||
| Quality control on Toro deliverablesQuality stays part of the service at every level. | Included | Included | Included |
| Toro delivery planning & coordinationPrioritization, sprint planning and follow-through on Toro work. | LimitedClient-led priorities | IncludedToro-led delivery | IncludedToro-led delivery |
| Cross-team roadmap alignmentStrategic direction beyond individual delivery requests. | Not included | LimitedDelivery dependencies | Included |
| External vendor & agency coordinationAdditional parties and workflows require a defined remit. | Not included | LimitedWhen scoped | LimitedWithin agreed remit |
| Digital product audit & improvement planningReview the digital experience and identify the next priorities. | Not included | LimitedProduct improvements | IncludedRoadmap input |
04SEO, systems & strategy | |||
| On-page SEOPage metadata, keyword implementation and schema markup. | Included | Included | Included |
| Technical SEO for websitesTechnical implementation within your web scope. | Not included | Included | Included |
| Analytics & reportingMetrics, access and reporting scope agreed together. | LimitedWhen scoped | LimitedWhen scoped | LimitedWhen scoped |
| Workflow & systems directionDesign the operating approach around your digital work. | Not included | Not included | IncludedLeadership + scoping |
| AI, automation & internal toolsRequires Strategic Lead. Implementation is scoped, not unlimited. | Not included | Not included | LimitedScoped initiatives |
05Separate specialties | |||
| Graphic design productionEbooks, presentations and campaign assets. Available as its own subscription. | Not included | Not included | Not included |
| Paid Media managementSpecialist campaign management. Advertising spend is separate. | Not included | Not included | Not included |
| SEO content & specialist campaignsContent production, campaign strategy and specialist execution are separate. | Not included | Not included | Not included |
06Subscription essentials | |||
| Unlimited request queueAdd requests anytime. Work progresses within active capacity. | Included | Included | Included |
| Unlimited brandsYour brands share the capacity of the subscription. | Included | Included | Included |
| Pause or cancel anytimeBilling, notice and restart conditions confirmed before subscribing. | Included | Included | Included |
First-iteration times are planning averages for ready-to-start tasks, not completion guarantees. Larger work is planned by scope. Strategic Lead includes direction; advanced builds still need a defined scope. Final capacity and response windows are confirmed before activation.
Bring your brand to market with confidence. Senior graphic design, embedded in your team.
STARTING AT / BILLED MONTHLYCampaign, social and email creative that stays consistent.
Pitch decks, ebooks and collateral built to explain your value.
A senior graphic designer inside your workflow.
No Product & Web plan required. Base production capacity, turnaround and working hours are confirmed in your proposal.
Ad assets, social and email visuals for agreed campaigns.
IncludedPitch decks, sales collateral, ebooks and report design.
IncludedReusable templates, asset adaptations and quality control.
IncludedShared channels, request queue and delivery coordination.
IncludedScope, active requests and first-iteration timing confirmed in your proposal.
LimitedSeparate production scope and specialist needs reviewed before quoting.
LimitedSeparate Product & Web and Paid Growth services.
Not includedTurn campaign data into clearer decisions. Senior paid media management for one brand account.
STARTING AT / BILLED MONTHLYResearch, targeting and campaign structure for one brand.
Budget pacing, testing and ongoing optimization.
Clear reporting from a Senior Paid Media Manager.
One brand account. Ad spend is not included. Additional brands, channels and production are scoped separately. No performance guarantees.
The starting fee covers one brand account, not unlimited brands.
IncludedAudience research, targeting, campaign structure and launch QA.
IncludedBudget pacing, bid adjustments and optimization within approved spend.
IncludedAd tests using supplied assets; results and next-step recommendations.
IncludedReview conversion tracking; technical setup and integrations scoped separately.
LimitedTwo or more brand accounts and expanded channel scope require a quote.
LimitedClient-funded ad spend is separate from the management fee.
Not includedProduction and implementation are separate services.
Not includedWe join your channels, learn your brand and help your team build momentum. Each specialty has its own scope and capacity.
Experience design: research, journeys, UX/UI and prototypes.
Digital delivery: Webflow, launch pages and developer handoff.
Product systems: reusable patterns, accessibility-minded design and iteration.
Launch & campaign creative: ad assets, social and email visuals.
Sales & storytelling: pitch decks, collateral, ebooks and reports.
Brand consistency: templates, asset adaptations and quality control.
Campaign planning: audience research, structure and targeting.
Active management: launch QA, budget pacing and optimization.
Learning loop: ad tests, reporting and next-step recommendations.
Meet your senior specialist. Align goals, scope, access and your first priorities.
Plan weekly sprints in your channels. Review work, give feedback and move through a shared queue.
Review results, improve systems and adjust capacity as your team evolves.
Choose any specialty on its own or combine them. Separate capacity for each service; no automatic bundle discount. Systems and automation require Strategic Lead and a defined implementation scope.
Billed monthly in USD. Your proposal confirms the service, capacity, start date and billing date before activation.
Pause or cancel anytime under the billing and notice terms agreed before subscribing. Unlimited design requests means an open queue, not unlimited simultaneous output. Product & Web and Marketing Design can support multiple brands within agreed capacity. Paid Growth starts with one brand account.
Review your selection with Toro. No contract or payment is activated here.
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