Es Metals




January 2022
🇨🇴 Colombia
Link to Project
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Architectural Brilliance, Engineered to Impress

ESMetals specializes in the engineering, design and manufacturing of architectural systems for facades, offering materials such as aluminum sheets and extrusions, galvanized sheets, expanded metal, wire mesh fabrics, phenolic and composite panels.

Member of TECNOGLASS INC, Tecnoglass is the #1 architectural glass transformation company in Latin America and the second largest glass fabricator serving the United States. A NASDAQ company.


Build a dynamic website that:

  • Lights Up the Possibilities: Showcase ESMetals' extensive portfolio of materials and systems, from aluminum sheets to wire mesh fabrics and phenolic panels, in a visually stunning and engaging way.
  • Empowers the Sales Force: Equip the commercial team with a robust content management system (CMS) featuring over 200 product references and 30 dynamic project examples, allowing them to tailor presentations and win over clients.
  • Built for the Future: Design a scalable website that can easily adapt to future growth and incorporate new product offerings, ensuring long-term value for ESMetals.


Building a Digital Asset:

  • Creative Canvas: We utilized Adobe XD to design every element and page, from the sleek homepage to detailed product showcases. This ensured a consistent and captivating user experience throughout the website.
  • WordPress Wizardry: Leveraging the power of WordPress and Elementor as a visual constructor, we brought the website to life with a user-friendly CMS that empowers the IT team to easily update content and add new references.
  • Documenting the Journey: We meticulously documented the website's build process and created a comprehensive guide for future updates, ensuring seamless maintenance and continued evolution.

Outcome: A game-changer for ESMetals. The new website empowers the commercial team, leading to a 3x increase in the flow of accurate and engaging proposals sent to clients. This translates to more closed deals, increased productivity, and solidified expertise in the architectural systems market.

We partnered with Boston Projects to make this project live.

Beyond Aesthetics: Design that works for real users.

Tired of marketing websites that are all style and no substance? we believe effective websites go beyond just looking good. They're built on a foundation of understanding your customers needs, using those insights to craft experiences that truly resonate and drive results. Our approach is simple: research, design, and data-driven optimization.

“It was a pleasure working with Toro Design Studio on our Fabulae Wine NYC website was a fantastic experience. Juan's talent and dedication truly shone throughout the project. Our new website not only reflects our brand perfectly but also offers a seamless experience”.

Antonio Masiello

Fabulae Wine